A good digital marketer is one who knows the basics of 11 modules of digital marketing — Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing, Google AdSense, Web Analytics, Online Reputation Management, Copywriting, Design, Email Marketing, SEO and Pay Per Click.
An all-round working knowledge in all these 11 areas will make you a great digital marketer. The word ‘working’ makes a lot of sense here because we aren’t talking about just being aware of what is what, but a practical orientation of each module of digital marketing.
Practical orientation comes from practicing and doing live projects. It is important for a digital marketer to inculcate the habit of working on live projects, not do some dummy assignments which most of the digital institutes today do.
Dummy assignments will not take you anywhere. It’s the practical application of modules that will help you stand apart. A 360-degree digital marketer stands out of the crowd with additional skills in copywriting and designing.
Good is the enemy of great!
Jim Collins in his famous book ‘Good to Great’ emphasizes that good is the enemy of great and we all are just happy being called as ‘good’. Go a step further and make yourself ‘great’.
This is how you can do it.
Companies today are looking for digital marketers who have an in-depth knowledge of SEO/SEM tools and at the same time know how to write a captivating copy.
A great digital marketer writes his own copy, knows what exactly needs to be done, which tool to leverage, how to target right audience and within the budget.
Great digital marketers run their own business – meaning, they have their own approach. They don’t wait for anyone. When they arrive in the office, they have made their plan already for the day unless some major interruption kicks in. Nevertheless, great digital marketers are influencers in every meeting, for the contribute with their thoughts and actions.
Crafting a copy
This is one skill digital marketers must take it seriously. They cannot afford to depend on some copywriter or a novice marketing person. When I say crafting a copy, you should know these three things – how to write a captivating headline, how to write the first paragraph that captures the attention of the readers and how to put a nice photograph that pulls them into reading.
More than anything is the heading. The more you know the art of writing a good headline, the more are your chances of making good with your readers. Just Google to see how to write great titles. You will find a plethora of blogs/articles written on this subject already.
While content is the king, design is the queen! Why? According to a recent survey done by Markiverse, people tend to look at the image first and then the heading. If I see a good image, I will read the heading. So take care of your design, put your creative hat, and use photographs that talk louder than words.
What works ideally is human images. Do not use vague images that don’t tell a story. Use images that talk to your readers, figuratively. Therefore, use smiling images when you are delivering some
motivating news. Try avoid group images because people do not really know whom to see.
Learn the hacks
Ideally, a great digital marketer is distinguished in a way he/she carries digital marketing for the business. A great digital marketer is always independent and has his/her own digital marketing strategy well crafted to meet the business objectives.
We, at Markvierse, help our students to think and do independently – that’s why we call our courses as ‘360-degree digital marketing course’. If you wish to know more about course, write to me at firstname.lastname@example.org and I can guide you (absolutely free J)
Whether somebody calls you a good digital marketer or a great digital marketer, it should not have any bearing on you. What you should worry about is upskilling yourself. The more you focus on upskilling the more you will have an advantage over others and the more you will climb up the corporate ladder.