Email Marketing

A Brief about Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

There are several examples of email marketing campaigns, starting with a welcome email that thanks that new contact for opting in to your subscription


  • 95% of people tend to utilise their email accounts for all their regular professional updates.
  • You have the complete opportunity to send 90% of your emails to the recipient’s inbox, whereas your social media posts reach only to 2% of audience.
  • Real-time metrics are more measurable when it comes to email marketing.
  • It’s one of the proven metrics for a higher conversion rate when it comes to email marketing.
  • It’s easier to automate email marketing results with the management tools of the company.
  • Email Marketing is the preferred communication channel when it comes to B2B industries.
  • Developing email templates plays the utmost crucial role in Digital Marketing to be connected with the existing audience.

How It Works

Email marketing works efficiently once you’ve setup your online strategy and have the right tactics to engage people and let them submit and subscribe their email id to your information! Else you’ll be landing into a great trouble. Easier you let your followers to reach you, more you can engage them to your subscriptions and improve the engagement to reach larger audience. From starting of acquiring an email then send a copy to them then delivery, clicks, opens, buying the product then monitoring and last assessment.


Getting Started

  • Start an email marketing plan.
  • Familiarize with the various types of email communications.

Elements of Marketing Emails

  • Learn the advantages of the different text formats (HTML or Plain Text).
  • Discover the right components for your marketing emails.
  • Types of news letters

Email Content

  • Build your email with the appropriate content.
  • Learn strategies to keep your emails from being classified as spam.

Email Marketing Plan

  • Establish your email campaign goals.
  • Decide on a target audience.
  • Set strategies.
  • Learn email marketing legal guidelines.

Build your Email List

  • Learn ways to build your email list via customer interaction.
  • Build your email list through a website subscribe form.
  • Use a list broker to buy mailing lists.

Choosing your Email Platform

  • Learn about quality email providers.
  • Check to see if email provider is blacklisted.
  • Compare email providers.

Measuring your Email Campaign’s Success

  • Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates.
  • Measure success by sending two different email versions (A/B Split Testing).
  • Understand email display problems.
  • Test how spam filters react to your campaign email.
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What is the future of Email Marketing?

Email marketing is not a new term for us. It has been from decades, eventough no other platform can reach upto this level. Since from then till now everyone using the Email campaigning. The best way to conversation/ express your products with anyone this is the best platform. This is the #1 in the aspect of reaching the targeted audience easily.

What are the responsibilities of Email Marketer?

Create email campaigns to promote services or products. Checking the grammar, spelling and template structure like clarity of email, call-to-actions etc., which is suitable for the product. Develop the strategies that includes to reach the audiences and get responses from them. Maintaining the personal way of conversation with customers. Check for Opt-in and Opt-out. Follow up the members who are showing interest. Track and analyse the marketing campaigns. Generate the reports daily/weekly/monthly. Check the database and remove the inappropriate emails. Review the emails while sending because to decrease the bounce rate. Store all the emails in the database.

Is there any possibility to integrate emails?

Yes, There are so many softwares avaialable to integrate and do email campaigns.

Is any reference material provided end of the course?

Yes,We provide soft copy

Will I have chance to run Email Marketing practically?

Yes, you can run.

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