SEM Training in Hyderabad

A Brief about SEM

PPC, SEM, Google Adwords course training is the paid online advertising model or internet marketing that offers the complete learning of the tactics to be able to make smart investment(not less investment). Your target is to reach right number of audience, for achieving your goals, whether it be to get more views or conversions or engagement! We provide training about Google Adwords, Google Adwords Express and Facebook Ads. PPC is the paid online advertising is intently done for the promotion of websites, increasing their visibility on top of the search results page. SEM advertising model provides us with advertising across the social media networks. SEM course includes PPC, Google Adwords and Facebook Ads training. Below example demonstrates the difference between the type of ads.


  • Strategic thinking to optimise for better PPC
  • Setup and manage PPC campaigns
  • Audits on existing PPC accounts.
  • Create compelling ad-copies around a given business
  • Apply better keyword research strategies
  • Analyze Campaign Performance for any ppc accounts with ease
  • Run different analysis report to interpret data and optimize the campaigns accordingly
  • Training in the Excel basic formulae to carry on various analysis reports on daily basis.
  • Automate the PPC to work better
  • Understand the presentation skills, personality development essential for a PPC Marketer

How It Works

As we already understood from About SEM, it has two major wings or aliases. One is Pay Per Click wherein the advertiser pays per every click. For Example, When you activate your ad campaign with the payment set-up in accordance with the number of clicks, it is PPC activity. When it comes to SEM, it can relate to any kind of ad activity from the advertiser’s end. It can range from running a free classified in the local directories to the paid ad in various listings. It can have various pricing based on type of the activity selected, if upon conversion or clicks or views. Before you set up and activate your ad campaigns, should you wish to know performance of various ads across social media channels, reach out to us. Ask us or Learn it thoroughly.


Introduction to Paid Marketing

  • What is Paid Marketing
  • Benefits of Paid Marketing
  • Paid Marketing Channels
  • Paid Bidding Strategies
  • Direct Campaign Vs. Branding Campaign

Introduction to Google AdWords

  • Account Creation
  • Billing Methods
  • AdWords Interface Tour
  • Basic AdWords Terminology
  • Recent updates in AdWords
  • Account structure in AdWords
  • AdWords Account Limits

Creating Campaign

  • Types of Campaigns
  • Search , Display, Shopping, Online Video
  • Location & Language Settings
  • Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Ad Scheduling
  • Ad Extensions
  • Ad delivery and Ad Rotation

AdGroup and Keywords

  • Ad groups Structure
  • Example Adgroups
  • Keyword Match Types
  • Keyword Planner
  • Keyword Research Process


  • Types of Bidding
  • What is Ad Rank
  • What is Quality Score
  • Factors affecting QS
  • Relation between QS and CPC
  • Flexible Bidding strategies

Ad Format and Guidelines

  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • video ads format
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Image Ads format & Creation

Ad Extensions

  • Site links
  • Location
  • App
  • Call
  • Reviews
  • Call Extension
  • Call out Extension

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Conversion Tracking Implementation
  • Practical Case Study
  • ROI Calculation

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis

Display Ads/Remarketing/Mobile Marketing

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
  • Interest and Remarketing
  • Topics Tab
  • Placements Tool
  • Manual Placements
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing

Shopping Campaign

  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

AdWords Tools

  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center


  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports


  • Preparation
  • Mock Tests
  • Quiz
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What is the future of PPC/SEM?

This is the buzz word now a days. Everyone moving into this PPC(Pay Per Click). Companies are seeking SEM professionals. There is so much demand for this but supply is not at that level. In India it is growing exponentially. You can start your career with PPC as a freelancer or a job or you can start your own.

What are the responsibilities of SEM professional?

Managing google adwords, yahoo, bing and other platforms accounts everyday. Research keywords and optimze daily basis. monitoring of bids and improving the Quality score of a campaign structure, keywords, landing page etc. Propose suitable campaign for the clients and as per their requirements. Generating weekly/ monthly reports for metrics, tracking and ROI

What is the difference between SEO and SEM?

SEO means Search Engine Optimization. We can call it as organic/ natural marketing because in this process we no need to pay anything. Every website when startingup SEO is necessary to make indexable in the serach engine result pages.

SEM means Search Engine Marketing. We can call it as paid/ inorganic marketing because in this process we need to pay based on the type of AD we are using like (CPC, CPM, CPA, CPV, ECPC etc). If you want to visible in the SERP pages instatly you need to choose this type.

Is any reference material provided end of the course?

  • Yes We will provide soft copy

Will I have chance to run SEM practically?

  • Yes, you will have chance to work on Live Adwords account, and also you can spend our money for your practice, generate analytics and understand how your campaign has worked.

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