A Brief about SEO

In the world of Digital Marketing, content is the King, SEO is its queen!
SEO course intently about Content that results in affecting the visibility of the website or a webpage in web search engine’s unpaid results. Is your content driving traffic to your website?create original content, which would be covered in the Copywriting(linked) course with us! Upon completing the SEO, you would have the instinct to perform the qualitative analysis of existing content , execute tasks to rank your website in the top search results of first page of search engine, and to establish your own content and SEO strategy.

SEO, short term for Search Engine Optimization, plays an important role that needs regular optimisation, that is regular maintenance and manual updates based on the performance and behavior (either of the words) of the search engine. You need to optimise your site in such an effective way that your pages are worth showing in the Google’s index. So, every search engine uses an unique formula called “Algorithm” to index various web-pages and list them as per their Quality factors, among which elements as SEO Rank, Relevancy, quality and reviews also play the key role.


  • Definite increase in traffic of niche interest.
  • Higher brand credibility, people trust Google
  • Expected ROI upon right campaigns
  • Leverage your business, engaging the truly existing customers.
  • Inculcate the SEO approach to make your site more Google-friendly.
  • Impacts the buying cycle.
  • Multiply your impact
  • Design the best SEO strategy to promote website organically
  • Improve your social sharing right from the website.
  • Drive your offline sales with SEO

How It Works

For Example, consider below example. You are searching(in google) for “Best Holiday Packages in Hyderabad” So,you can see below results on Search Results Page-1. Did you notice something? The URLs, search result descriptions with any of the words as “Holiday Packages”, “holidays in hyderabad”, “Hyderabad holiday packages” are in bold. So, it clearly shows that a better optimization is done to show these results on first page of search results.Credibility, i.e positive reviews and ratings from the customers is utmost important for the websites to rank or be shown up on page-1.

First offer the search engine, ample number of keywords in your description, upon which as the relevancy increases, the website listing is in any random page. When users tend to find your content interesting, that easily develops the SEO quality, that helps search engine understand the interest of visitors. This is how SEO works and the tactics will be covered in the course training.


Introduction to SEO

  • What is a website
  • Whate are search engines & basics
  • History of search engines
  • Popular search engines
  • Types of Search engines
  • Importance of seo in digital marketing
  • What is search engine optimization
  • How search engines work
  • SEO in web engines layout
  • Crawlers / spiders
  • Visibility on search engines
  • How seo used n building a business
  • Genaral keyowrods in seo
  • Algorithms for seo
  • Structure

Keyword Research & Competitive Analysis:

  • What is keyword & keyword research
  • How to perform keyword research
  • Types of keywords
  • What is keyword density
  • Google trends
  • Keyword porximity
  • Keyword research & analysis
  • Keyword research tools & techniques

Web Design & SEO Rule

  • How to incorporate seo into the website planning
  • How to incorporate seo into the website design
  • Design & layout.

Onpage Optimization

  • On Page Optimization Fundamentals
  • The Page Title Optimization
  • Meta Descriptions & Meta Keywords
  • Heading Optimization
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag / URL
  • Meta Tags
  • Images and Alt Text Optimization
  • Internal Link Building
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • 404 Error Page
  • Duplicate content
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • RSS Feed Creation
  • Breadcrumb Optimization
  • Anchor Links Optimization
  • Footer Optimization

Off Page Optimization

  • What is off page optimization
  • Difference between on page and off page
  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Back link strategy and implementation
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis
  • Classified Submission
  • Link Popularity Monitoring & Reporting (one way, two, three way)
  • Content Sharing
  • Video Sharing
  • Photo Sharing

SEO Tools

  • Keyword Density Analyzer Tools
  • Google webmaster Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools

Reports & Management

  • Website Position Analysis in various search engines
  • Introduction to Google Analytics in details
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Your Goals and Conversions
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What is the future of SEO?

When you think about the SEO, that means this stream has lot of potential. Now a days SEO is more fascinating field in the digital marketing. This is the right time to jump start your career with SEO. There are many companies are looking out for SEO professionals. Without any doubt this market has lot of growth in the upcoming years

What are the responsibilities of SEO professional?

An SEO Professional must have to take care of both Off page and ON page. Implementing SEO and social media strategies. Keyword research, seo analysis, website analysis, articles submission, monitoring, assesments and reporting.

Can we work as a freelancer after learning this course?

Yes, definitely you can start your career as a freelancer.

Is any reference material provided end of the course?

Yes, we provide soft copy

Would SEO be completely theoretical or practical?

It is both theoretical and practical. You can do while learning.

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